One of the requests we often receive from our clients is to integrate Wikipedia content creation into a global offline and online communication plan.
To avoid errors in the articles, Wikipedia relies on the control mechanisms of the global community. And that works amazingly well. There are many pranksters who fill articles with false information just to prove that the controls are working. It usually only takes a few seconds to delete the information.
Since everyone can participate, many companies find it easy to create their own entry about themselves. After all, everyone can write about anything here. However, this is a huge misunderstanding. New items created in this way are usually removed in a short time. Because all new entries go through the control mechanisms.
When it comes to content, Wikipedia is very strict. There are about 150 rules and guidelines that specify user behavior and, above all, the permissibility of content.
There are great advantages to being listed. First, an entry brings prestige, second, Wikipedia can generate a lot of traffic
It is a task that works on two fronts: it allows an entry about the company to be positioned very well in search engines and in turn locates that same brand on a reference website for Internet users. Not for nothing is it a giant with more than 15 million registered users.
Neither individuals nor institutions should write about themselves, as this contradicts the principle of the neutral point of view. However, Wikipedia does not directly prohibit writing about you, as long as the article is written in a neutral way.
But creating an article is not as simple as it sounds. Wikipedia has a legion of administrators who control all content in real-time and thus avoid the publication of falsehoods. As a consequence, it is more laborious to include new entries -especially if they are branded- in the famous online encyclopedia. From our experience we can provide a series of recommendations to carry out this work:
There are many aspects to take into account when uploading content to Wikipedia, including the complexity of the editor.